Our Story

Woven in the heart of Afghanistan.

Traditional. Contemporary. Timeless.

At Bukhara Rugs, we pride ourselves on pieces perfectly tailored to the spaces they will occupy — bespoke, premium and rooted in heritage.

Our story is woven into the warp of provinces and on the loom of majestic Afghanistan. From Ghazni, to Faryab and beyond, we spare no effort in sourcing the finest materials and craftsmanship to create something truly special for our clients.

Whether a bedroom accessory, living room centrepiece, or the beginning of a family heirloom, we will work with you to create something special.

Pure Wool. No Compromise

The material
is the message

At Bukhara Rugs, every rug is made from pure wool and yarn — from the sheep to the loom, every step is done by hand.

01

Sustainably Raised

Healthy and happy sheep give resilient, high lustre wool. We work only with shepherds whose animals are raised with care.

02

Hand Sheared

Gently shorn with care, our sheep are protected from the elements — ensuring yarn is made from longer, unbroken fibres.

03

Hand Spun

Giving superior durability, unique textures, lanolin retention and beautiful colours that no machine process can replicate.

04

Hand Dyed

Small batch dyeing creates tonal variations in colour — abrash — the hallmark of authentic handknotted rugs.

Selected Works

The Collection

Each piece can inspire a bespoke commission — in any dimension, with a custom colour palette, or adjustments to the traditional pattern. Click any piece to explore in detail.

The Commission Journey

How your rug
comes to life.

At Bukhara Rugs, every rug is made from pure wool and yarn — from the sheep to the loom, every step is done by hand.

01

Private Consultation

We meet — at your home, your design studio, or by telephone — to understand the space, your vision, and the story you want your rug to tell.

02

Design & Sampling

We create pattern and colour proposals using hand-dyed wool samples so you can approve every shade in the actual material, in your own light.

03

Master Weaving

Your rug is handknotted by our master weavers in Afghanistan using pure wool. We send progress imagery throughout so you are part of the journey.

04

White-Glove Delivery

We arrange specialist delivery and installation, ensuring every edge falls perfectly in your space — including felt underlay and final dressing.

What Our Clients Say

The room changes the moment it arrives.

"The rug became the centrepiece of the entire scheme — our clients noticed it the moment they walked in. The quality is unmistakable."

Victoria Ashbourne · Ashbourne & Partners Interior Architecture, London

"The rug became the centrepiece of the entire scheme — our clients noticed it the moment they walked in. The quality is unmistakable."

Victoria Ashbourne · Ashbourne & Partners Interior Architecture, London

"The rug became the centrepiece of the entire scheme — our clients noticed it the moment they walked in. The quality is unmistakable."

Victoria Ashbourne · Ashbourne & Partners Interior Architecture, London

"The rug became the centrepiece of the entire scheme — our clients noticed it the moment they walked in. The quality is unmistakable."

Victoria Ashbourne · Ashbourne & Partners Interior Architecture, London
Private Consultation

Begin your
commission.

We welcome enquiries from private clients and interior design professionals alike. All consultations are strictly private, and there is no obligation to commission. Tell us a little about your project and we will be in touch within 24 hours.